Local TO Market (#localTOmrkt)

We transformed a 7500 sqft vacant lot into a holiday market

Nov 29 to Dec 28, 2014

Wed Dec 24 10am to 6pm
Fri-Sun Dec 26-28 11am to 9pm

The Organizers

  • ghazaleh-profile

    Stop & Start

    You'll begin at the end.

    Ghazaleh Etezal Founder & CEO, Vacantful

    Ghazaleh is a designer and founder of Vacantful: a service dedicated to transforming commercial vacancies with local brands and creatives. During her last year at OCAD, she acquired an empty storefront in the Bloorcourt neighbourhood and experimented with a vacant space on Bloor Street. As she was figuring out what to design with this newfound passion for space, she brushed up on her User Experience skills in the tech industry over the last six years. She believes in design as foundation for change.

  • Dan Gunam

    Lover of:

    food, family and life

    Dan Gunam AdHoc Group

    As the director of AdHoc Group, Dan's the man when you need connections to the big players. He's been hosting parties and events and a marketing professional for over a decade. The last few years TIFF has been a big draw for big brand pop-ups and Dan has also been the man for that. Previously he was a partner at The Roosevelt Room nightclub and recently he is an owner of the Italian restaurant Osteria dei Ganzi among a few other lifestyle ventures.

About the Market

The 7500 sqft vacant lot at 335 Yonge Street became available to Vacantful after weeks of negotiations with the landlord. The idea of the market came to fruition early Ocotober 2014 and the entire production was put together in under two months with only Ghazaleh and Dan leading the organizing. We are thankful to all the vendors, our key figures and partners who believed in this brand new pop-up market and helped us with this very costly undertaking. It was truly a grassroots project that in the end came together with collective contribution of nearly 200 vendors throughout a month. We have together created a new market in real-estate. Thank you for your support. On average there were 4000 visitors to this market daily and 120,000 throughout the month it was open.

Featured In...

Global Morning Show
Toronto Star
Radio Canada

The Honourable Vendors


The Trucks

Here with is throughout the month...

La Loteria
I Love Churros

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Our Partners

Toronto Key to the CityZipcar
Coffee News Toronto

Our Key Figures

  • dariya

    Dariya Zinchenko Curator

    Dariya is passionate about providing opportunities for local and independent businesses and seeking to develop her own online venture that supports them. Dariya has gained significant knowledge in Event Planning and Management though her various local and international experiences, as well as her education in York University where she completed her Marketing degree.

  • natasha singh

    Natasha Singh Consultant

    Natasha is a creative entrepreneur and artist who loves to get her hands down and dirty with pop-up shops, DIY projects, fashion and events. Natasha's work brings together socially conscious consumers interested in local, thrift, vintage and one-of-a-kind goods.

  • emma2

    Emma Smith Toronto Etsy Street Team & Shop Cats

    Emma Smith; founder of Shopcats.ca & the Wandering Winter Craft Show, the designer behind LandfillDesigns.ca as well a Team Leader at Toronto Etsy Street Team. Emma has seven years experience of selling at, and staging, small to mid-size pop-up markets and craft shows.

  • jimmy

    Jimmy Chiale 416 Gallery

    Jimmy recently founded 416 Gallery where he showcases his bright and colourful abstract work. He also curates group shows exhibiting a large variety of local artists every month. The space is also available for weekly or hourly rental to artists, collectives, local communities, and non-profit organizations.